Info Call Outline

1. Introduction and Team Overview:

  • Team Name: “The Solar Team” chosen for its simplicity and memorability.
  • Expansion:
    • Initial collaboration with Power.
    • Expanded to include Ascension, Infinity, May, Long Island G Commercial Solar, and Palmetto.
    • Highlighted new partnerships, e.g., recently inked contract with Palmetto.
  • Role as Brokers:
    • Ability to manage deals in nearly any state.
    • Showcased team logos, ranging from professional to playful, e.g., Godzilla Solar burning a power bill.
  • Client Flexibility: Custom branding for each team member, emphasizing personal and professional branding.
  • Humor:
    • “Why do we call ourselves the Solar Team? Because it’s easy to remember, quite frankly.”
    • “I think our branding is pretty classy, but I also created it, so maybe I’m a little bit biased.”

2. Recruitment Focus:

  • Entrepreneurs Wanted:
    • Seeking people who have started businesses or have an entrepreneurial mindset.
    • Example: Conversation with Josh, a trucking company owner, about simplifying business startup.
  • Characteristics:
    • Driven, consistent, positive mindset, adaptive and overcoming mindset.
    • Military saying “embrace the suck” to highlight the need for perseverance.
  • Support System: Providing 90% of the setup work for new recruits, simplifying the entrepreneurial process.
  • Humor:
    • “If you’re using #entrepreneur on Instagram, we’re already friends.”

3. Vision and Market Opportunity:

  • Vision:
    • Build an army of renewable energy salespeople.
    • Change clients’ lives by saving them money.
    • Promote renewable energy, with emphasis on environmental benefits.
  • Market Stats:
    • 5 million homes solar, 85 million eligible.
    • Example: Saving $100/month could grow to a significant amount over 30 years.
  • Financial Potential:
    • Discussion about making $100,000/year or more.
    • Highlighting long-term financial benefits for clients investing in solar energy.
  • Humor:
    • “Our team size dwarfs that of some small countries.”
    • “If I show of hands how many people here want to make $100,000 a year or more, probably everybody’s hand would go up.”

4. Business Model and Training:

  • Platform-Based Business:
    • Operate from anywhere, leveraging autonomy and flexibility.
    • Comparisons to Uber and Airbnb for side hustle potential.
  • Training:
    • Extensive training programs.
    • Morning momentum calls, office hours, boot camps.
    • Trainings range from basic business setup to advanced technical knowledge.
    • Emphasis on continuous learning and development.
  • Humor:
    • “Welcome, you’re currently sitting in our corporate headquarters. We don’t need a building; I can operate this entire team from a Starbucks.”
    • “Making another company rich at the expense of your time—like the movie Office Space.”

5. Sales and Commission Structure:

  • Earnings:
    • Four ways to make money: direct sales, partnered sales, revenue share, and stock options.
    • Detailed explanation of commission structure and payout milestones.
    • Potential for substantial earnings with a flexible commission structure.
  • Payment Milestones:
    • M2 (glass hits roof): Primary payout.
    • M1 (site survey): Option for an advance with a 15% commission advance charge.
    • Encouragement to utilize different earning methods for maximum benefit.
  • Humor:
    • “You probably own a car, unless you live in New York or San Francisco.”
    • “If you put your hand up and your camera’s not on, you look like a goofball, but we love you anyway.”

6. Sales Tools and Platforms:

  • Tools:
    • Marketing centers with websites, signage, swags.
    • Knowledge base for self-education.
  • Proposal Software:
    • Examples include Ascension and Solo for proposal generation.
  • Power Platform:
    • Full sales fulfillment software, including marketing, knowledge base, power university for training, and project management tools.
    • Highlighting the advantages of advanced tools in facilitating sales and client management.
  • Humor:
    • “Power Play is like YouTube for solar.”
    • “You can even do it from your underwear at home if you want to.”

7. Ambassador Program and Nonprofit Partnerships:

  • Ambassador Program:
    • Leveraging referrals from community members and businesses.
    • Example: A top rep making $114,000 in December from ambassador referrals.
  • Nonprofit Partnerships:
    • Collaborate with nonprofits to offer donations for each solar installation.
    • Highlighting mutual benefits for nonprofits, clients, and the solar team.
    • Emphasis on building relationships with community organizations.
  • Humor:
    • “The only person not winning in the scenario is the utility company, but quite frankly, I don’t really care about them.”

8. Onboarding and Tier System:

  • Tier System:
    • Start as Tier 1, progress through mentorship and self-closed deals.
    • Tier 3 Mentors can help others close deals.
    • Clear path for career progression within the team.
  • Licensing Requirements:
    • Varies by state (e.g., New Jersey, Illinois, California).
    • Explanation of how licensing affects sales and client interactions.
  • Humor:
    • “IMAs in the Air Force joke that it stands for the ‘I’m Alone’ program.”

9. Company Growth and Stock Options:

  • Stock Options:
    • Potential IPO with high valuation.
    • Personal example of significant financial gain from stock options.
    • Encouraging investment in company growth and future opportunities.
  • Certified B Corp:
    • Combination of for-profit and nonprofit principles.
    • Rigorous certification ensuring ethical practices and social responsibility.
    • Highlighting the company’s commitment to social and environmental causes.
  • Humor:
    • “B Corp is like a nonprofit and a for-profit had a baby.”
    • “A bunch of people who say, ‘We’re going to buy Lamborghinis but then we’re going to go plant trees while we’re in our Lamborghinis.'”

10. Q&A and Final Remarks (Show Back End Systems)

Q&A Session:

  • Address common questions about licensing, technology requirements, and company specifics.
  • Licensing: Only a few states require a license (e.g. California, Connecticut, Maryland).
  • Technology: You can run a solar business with basic tools like a cell phone and a tablet.
  • Emphasize the simplicity and accessibility of starting and running a solar business.

Final Remarks:

  • Emphasize the team’s commitment to support, training, and ethical business practices.
  • Highlight the ease of joining and operating within the team structure.
  • Reassure potential recruits about the supportive environment and available resources.
  • Encourage new recruits to take advantage of the extensive training and support systems in place.

Humor:

  • “If you recruit people to your team and go door knocking together, you could make about $4,000 to $6,000 a month. You don’t have to recruit unless you want to.”
  • “My gardener pays more money to run his gardening business than I pay to run my entire solar business.”