1. Introduction and Team Overview:
- Team Name: “The Solar Team” chosen for its simplicity and memorability.
- Expansion:
- Initial collaboration with Power.
- Expanded to include Ascension, Infinity, May, Long Island G Commercial Solar, and Palmetto.
- Highlighted new partnerships, e.g., recently inked contract with Palmetto.
- Role as Brokers:
- Ability to manage deals in nearly any state.
- Showcased team logos, ranging from professional to playful, e.g., Godzilla Solar burning a power bill.
- Client Flexibility: Custom branding for each team member, emphasizing personal and professional branding.
- Humor:
- “Why do we call ourselves the Solar Team? Because it’s easy to remember, quite frankly.”
- “I think our branding is pretty classy, but I also created it, so maybe I’m a little bit biased.”
2. Recruitment Focus:
- Entrepreneurs Wanted:
- Seeking people who have started businesses or have an entrepreneurial mindset.
- Example: Conversation with Josh, a trucking company owner, about simplifying business startup.
- Characteristics:
- Driven, consistent, positive mindset, adaptive and overcoming mindset.
- Military saying “embrace the suck” to highlight the need for perseverance.
- Support System: Providing 90% of the setup work for new recruits, simplifying the entrepreneurial process.
- Humor:
- “If you’re using #entrepreneur on Instagram, we’re already friends.”
3. Vision and Market Opportunity:
- Vision:
- Build an army of renewable energy salespeople.
- Change clients’ lives by saving them money.
- Promote renewable energy, with emphasis on environmental benefits.
- Market Stats:
- 5 million homes solar, 85 million eligible.
- Example: Saving $100/month could grow to a significant amount over 30 years.
- Financial Potential:
- Discussion about making $100,000/year or more.
- Highlighting long-term financial benefits for clients investing in solar energy.
- Humor:
- “Our team size dwarfs that of some small countries.”
- “If I show of hands how many people here want to make $100,000 a year or more, probably everybody’s hand would go up.”
4. Business Model and Training:
- Platform-Based Business:
- Operate from anywhere, leveraging autonomy and flexibility.
- Comparisons to Uber and Airbnb for side hustle potential.
- Training:
- Extensive training programs.
- Morning momentum calls, office hours, boot camps.
- Trainings range from basic business setup to advanced technical knowledge.
- Emphasis on continuous learning and development.
- Humor:
- “Welcome, you’re currently sitting in our corporate headquarters. We don’t need a building; I can operate this entire team from a Starbucks.”
- “Making another company rich at the expense of your time—like the movie Office Space.”
5. Sales and Commission Structure:
- Earnings:
- Four ways to make money: direct sales, partnered sales, revenue share, and stock options.
- Detailed explanation of commission structure and payout milestones.
- Potential for substantial earnings with a flexible commission structure.
- Payment Milestones:
- M2 (glass hits roof): Primary payout.
- M1 (site survey): Option for an advance with a 15% commission advance charge.
- Encouragement to utilize different earning methods for maximum benefit.
- Humor:
- “You probably own a car, unless you live in New York or San Francisco.”
- “If you put your hand up and your camera’s not on, you look like a goofball, but we love you anyway.”
6. Sales Tools and Platforms:
- Tools:
- Marketing centers with websites, signage, swags.
- Knowledge base for self-education.
- Proposal Software:
- Examples include Ascension and Solo for proposal generation.
- Power Platform:
- Full sales fulfillment software, including marketing, knowledge base, power university for training, and project management tools.
- Highlighting the advantages of advanced tools in facilitating sales and client management.
- Humor:
- “Power Play is like YouTube for solar.”
- “You can even do it from your underwear at home if you want to.”
7. Ambassador Program and Nonprofit Partnerships:
- Ambassador Program:
- Leveraging referrals from community members and businesses.
- Example: A top rep making $114,000 in December from ambassador referrals.
- Nonprofit Partnerships:
- Collaborate with nonprofits to offer donations for each solar installation.
- Highlighting mutual benefits for nonprofits, clients, and the solar team.
- Emphasis on building relationships with community organizations.
- Humor:
- “The only person not winning in the scenario is the utility company, but quite frankly, I don’t really care about them.”
8. Onboarding and Tier System:
- Tier System:
- Start as Tier 1, progress through mentorship and self-closed deals.
- Tier 3 Mentors can help others close deals.
- Clear path for career progression within the team.
- Licensing Requirements:
- Varies by state (e.g., New Jersey, Illinois, California).
- Explanation of how licensing affects sales and client interactions.
- Humor:
- “IMAs in the Air Force joke that it stands for the ‘I’m Alone’ program.”
9. Company Growth and Stock Options:
- Stock Options:
- Potential IPO with high valuation.
- Personal example of significant financial gain from stock options.
- Encouraging investment in company growth and future opportunities.
- Certified B Corp:
- Combination of for-profit and nonprofit principles.
- Rigorous certification ensuring ethical practices and social responsibility.
- Highlighting the company’s commitment to social and environmental causes.
- Humor:
- “B Corp is like a nonprofit and a for-profit had a baby.”
- “A bunch of people who say, ‘We’re going to buy Lamborghinis but then we’re going to go plant trees while we’re in our Lamborghinis.'”
10. Q&A and Final Remarks (Show Back End Systems)
Q&A Session:
- Address common questions about licensing, technology requirements, and company specifics.
- Licensing: Only a few states require a license (e.g. California, Connecticut, Maryland).
- Technology: You can run a solar business with basic tools like a cell phone and a tablet.
- Emphasize the simplicity and accessibility of starting and running a solar business.
Final Remarks:
- Emphasize the team’s commitment to support, training, and ethical business practices.
- Highlight the ease of joining and operating within the team structure.
- Reassure potential recruits about the supportive environment and available resources.
- Encourage new recruits to take advantage of the extensive training and support systems in place.
Humor:
- “If you recruit people to your team and go door knocking together, you could make about $4,000 to $6,000 a month. You don’t have to recruit unless you want to.”
- “My gardener pays more money to run his gardening business than I pay to run my entire solar business.”