# How Solar Companies are Diversifying to Stay Competitive
The solar industry continues to grow, but it hasn’t been without volatility. In 2024 alone, 49 GW of solar energy was added to the U.S. power grid, with 10 GW coming from rooftop solar installations. Despite this impressive growth, many solar companies have struggled to stay in business. Both large and small companies have faced closures due to market fluctuations, supply chain disruptions, and policy changes.
So, how are companies adapting to ensure long-term success? Diversification has become a key strategy for staying competitive in the highly dynamic solar industry. By offering additional products and services, many solar companies can insulate themselves from unpredictability and provide more value to their customers. Let’s explore how solar companies are expanding their offerings beyond just installing solar panels for your home.
### Expanding Beyond Just Solar Installations
Some of today’s most successful solar businesses did not start out as solar companies. Many began as construction, electrical, or HVAC businesses before incorporating solar into their services. Companies with an established foundation and a loyal customer base have found it easier to integrate solar and maintain stability, even in a turbulent market.
For example, some long-standing companies have combined roofing,
Original Article: https://pv-magazine-usa.com/2025/03/07/successful-solar-companies-sell-more-than-solar/
