# How Solar Companies Train Their Sales Teams—And What It Means for You
The solar industry is booming as homeowners across the country switch to renewable energy, but with rapid growth comes challenges—especially in solar sales. Many states are now enacting solar consumer protection laws to ensure that people interested in solar panels for their homes receive honest and reliable information before making an investment.
As the industry evolves, different solar companies take different approaches to training their sales teams. Some focus purely on aggressive sales tactics, while others emphasize educating customers about their options. This post breaks down the sales strategies of solar companies in the U.S. and what they mean for you when you’re considering a solar array for your home.
## The Problem With Aggressive Solar Sales Tactics
Unfortunately, some solar sales teams rely on high-pressure tactics. Many larger solar companies hire independent sales consultants who work solely on commission. These sales reps often operate on a cold-calling or door-knocking model, meaning they’re incentivized to make a sale—sometimes at the expense of accuracy or transparency.
Investigations into solar company sales strategies have revealed that some appointment setters make over 150 calls a day, targeting thousands of potential customers. Because they’re not always well-trained in
Original Article: https://pv-magazine-usa.com/2025/02/27/solar-sales-practices-a-growing-regulatory-concern/
