If there was ever a time to delve deep into the world of solar power, it’s now. As a passionate solar expert continually looking to empower my readers with in-depth knowledge about this topic, I decided to scrutinize a report from EY, a global professional services network. This extensive survey, titled Energy transition consumer insights report, happened over three years and included almost 100,000 residential energy consumers. The results have vital implications for those considering solar panels for your home or assessing different solar companies.
A central theme that emerged from the report was ‘energy apathy’, with three-quarters of consumers feeling they’ve done enough to be sustainable. However, such a mindset is potentially alarming because experts argue that broad consumer action is a key driver for the demand of lower-carbon and renewable energies such as solar.
Interestingly, while affordability was highlighted as a barrier to sustainability, the report found a disparity between interest and action. Notably, two-thirds of respondents showed interest in solar options such as rooftop solar, yet weren’t planning to invest within the next three years. Perhaps this suggests a gap in information understanding or perceived accessibility. Which leads us to – how do solar companies bridge this gap?
Accessibility is a critical factor here. The insights revealed that only 30% of U.S. respondents felt confident they could access clean energy options. As such, solar companies need to stress how easily consumers can access and install things like a solar array for home purposes. Providing easy-to-understand, comprehensive information about aspects such as the installation process, the cost-effectiveness, and the environmental benefits is pivotal in overcoming this hurdle.
As an avid advocate of solar power, I firmly believe that everyone needs to understand the power and potential of this infinite energy resource. Merely being ‘interested’ in solar isn’t enough – it’s time to take action and move towards a more sustainable future.
Whether you’re considering solar panels for your home or evaluating solar companies for a larger project, remember – every step you take towards clean energy helps shape a brighter, more sustainable future.
Remember, the purpose of any solar company should not just be about selling products, but about helping educate and guide consumers through their solar journey. By providing affordable, accessible and appealing options, solar companies can be the catalyst in helping consumers overcome their ‘energy apathy’ and play a pivotal role in the global clean energy transition.
Let’s all turn apathy into energy, solar energy.
Original Articlehttps://pv-magazine-usa.com/2024/02/20/raising-consumer-confidence-critical-to-energy-transition-finds-ey-report/
